• Sanj_John

What is SSML in Voice Technology?

While the text-to-speech capabilities of virtual assistants are really quite amazing, every once in awhile, there’s a hiccup and Alexa or Google Assistant’s default behavior will not pronounce a word correctly. Fortunately, we have Speech Synthesis Markup Language (SSML) as a fallback.

Alexa, Phoneme Home

SSML is an XML standard used by virtual assistants for providing additional instructions to assist in providing a good audio experience. SSML tags can be used to control pitch, play sound effects or audio files, control which voice to use, and in the case of faulty pronunciation, provide hints on how to pronounce a problematic word.

I encountered an issue recently while working on our company’s voice application, where under certain circumstances, both Alexa and Google Assistant were having issues correctly pronouncing the name of our platform “Sonibridge”. The platform name is pronounced with a short “o” as in “top”, which both assistants generally handled perfectly well, but in a couple of cases, they decided to use a long “o” as in “sole”.

I was able to patch this on both platforms using SSML tags. Now, although SSML is supposed to be a standard, the actual support by virtual assistants varies.

<cough> Anyone remember writing cross-platform javascript for IE and other browsers in the early 2000’s? </cough>

On Alexa, there is support for a phoneme tag where you wrap the word or phrase you want to substitute pronunciation for, and then specify an alphabet and symbols that provide pronunciation instructions to the assistant. To enable the proper pronunciation of “Sonibridge”, I used the following tag:

<phoneme alphabet="ipa" ph="sɔnɪbrɪd͡ʒ">SoniBridge</phoneme>

On Google Assistant, though, as of this writing, there is no support for phoneme, in hopes of getting the same effect, I used the “sub” tag. You wrap the word or phrase just as you would do with a phoneme tag, but then specify an alias and a phonetic pronunciation to the assistant. In this case, to attempt to correct the pronunciation of “Sonibridge”, I used the following tag:

<sub alias="saunabridge">SoniBridge</sub>.

Sometimes, despite your best efforts, the voice assistants will find it difficult to pronounce a word correctly. Just remember, with SSML as a fallback, it doesn't have to be as challenging as dancing on skates. And, you don't have to call the whole thing off. Watch the video...


The following links will provide further information on SSML support on Alexa, and SSML support on Google Assistant.



Let's Continue the Conversation

Have further questions on how to make your brand names understood correctly using AI voice assistants? Feel free to reach out to Whetstone Technologies via our Contact page to schedule a free one-hour consult.

Ask Alexa to "open Whetstone Technologies or tell Google Assistant to "talk to Whetstone Technologies." Listen to the pronunciation of SoniBridge.

#AmazonAlexa #GoogleAssistant #Voicetechnology #Voiceassistants #AI #conversationdesign #conversationaldesign #SoniBridge

69 views0 comments
Sanjeev Surati, CEO, Whetstone Technologis



The visionary leading a diverse group of talented and experienced people focused on a fun and memorable customer experience

Sanjeev Surati, Certified Alexa Skill Builder
About Us

Our Story

Co-founders Sanj & John are Microsoft veterans.  They have worked on projects for major clients in various industries.  They're also filmakers.  How cool is that? 


They began developing voice apps in 2017 and were selected for Batch2 of the 2018 Playlabs@MIT startup incubator/accelerator program.   

John Iwasz, CTO, Whetstone Technologies



Architecting the future of voice interactions using decades of experience in several industries.

John Iwasz, Certified Alexa Skill Buider in Philadelphia
John Iwasz, AWS Associate Architect Certification

The Team

Sanj & John have selected management team members who bring a balanced set of skills and 

valuable experience to Whetstone Technologies.


Headquartered near Philadelphia, PA, USA 

with remote distributed teams in Boston, MA and Seattle, WA.  

Phone:  610.345.7384


to us

  • Whetstone Technologies LinkedIn
  • Whetstone Technologies Twitter Page
  • Philadelphia Voice Developers

Philadelphia VUX Designers &  Developers Group

Philly VUX Group Meetu

Philadelphia VUX Designers &  Developers Group

Subscribe to Whetstone Technologies Newsletter

© 2019-2020 Whetstone Technologies, Inc. All rights reserved.