Congratulations, your brand managers have decided to jump into voice assistant technology. As a user experience (UX) designer, you’ve been tasked with leading the effort. This will be easy, right? Everyone knows how to have a conversation. The marketing team has all kinds of content and you have the digital assets. So how hard could this be? Don’t go it alone. Form a team of experts.
First – Find a Conversational Designer
A voice user experience (VUX) designer understands thoroughly the capabilities of all the platforms – Amazon Alexa, Google Assistant, Samsung Bixby, etc. as they relate to human-computer interaction. Some may have the technical knowledge to write the code for the conversation design, also.
Second – Find Voice App Developers
The technical specifications for virtual assistant apps vary across platforms. Some have front-end user interfaces for basic conversation design. While others require hard-core coding. Working in conjunction with your team, conversational designers and developers can provide guidance on what will, and will not be, an engaging VUX. They need to understand not only the front-end of voice app development, but be full-stack, also. That means understanding cloud technology, data compliance, security, etc. Make sure they are certified voice experts, not just general technologists / coders.
Third – Assemble Your Internal Creative Team
Voice apps should not be voice-only experiences. With all the smart screens – your mobile phone, your vehicle’s onboard screen, the smart speaker devices in your home with screens, and your tablets / computers, it’s now a voice-first, multimodal experience you must create. Don’t start from scratch. Use the creative and digital assets from your internal marketing / outside agency. Voice technology designers and developers know how to modify them, where necessary, to meet the requirements of each platform – Amazon Alexa, Google Assistant, Samsung Bixby, etc.
Don’t Forget the Home Team.
Get buy-in from business and brand owners. Educate them on the similarities and differences of voice technology to what they are currently using to engage with customers. Show the cost-savings and revenue-generating opportunities associate with their investment in voice technology. Demonstrate knowledge of the total cost of ownership through out the voice app life cycle.
Bring in the Pros
Since intelligent voice assistant technology is emerging and changing rapidly, finding the experienced talent to design, develop, launch and maintain your voice user experiences can be a challenge. The team at Whetstone Technologies understands the creative, the technical and the business challenges of voice technology. Reach out to us when you are ready. We provide strategic virtual assistant technology consulting in addition to building, testing, deploying and managing your portfolio of voice apps.